BluesqCasino.com was launched in August 2004 to enable Blue Square customers to enjoy an enhanced betting experience that encompasses all the excitement of the casino in a reliable online environment. Blue Square was launched on 5th May 1999 and has fixed odds betting services on the Internet, Interactive TV, WAP and telephone and is one of the largest interactive betting services in the UK.

In January 2003 Blue Square was acquired by Rank, one of the UK's leading leisure and entertainment companies. Rank's assets include casinos, bingo clubs and on-line gaming. Blue Square has been integrated with Rank Interactive Gaming to create a major force in the on-line gaming market with a combined customer base of over 500,000 customers.

Now, in addition to the traditional sports bookmaking product for which Blue Square is renowned, you can also enter BluesqCasino.com and try your hand at all the traditional favourites such as roulette, craps and blackjack in addition to new innovative games to test your gaming skills.